Seth Godin's Scientific Method

You probably first learned about the scientific method in some junior high lab with a bunch of peers who were testing and examining each other as much as they were the stuff steaming in the test tubes. Teens aren’t totally off-base when they’re applying this testing procedure to their social interactions as well as to their lab experiments; in fact, they’re experts at testing, evaluating, and altering their identities, hair color, skills, shoes, and social arenas.

Today, the scientific method isn’t just a step-by-step approach for the chem lab. It’s a useful framework for tackling any kind of problem solving—especially for organizations looking to create and innovate during a recession.

In a recent blog post, Seth Godin suggests that individuals and organizations continually ask themselves, “What do I believe that’s wrong? How can I change the way I do things? What works? What doesn’t?” If we continually question, seek out relevant information, test, retest, and rethink, we’re on our way to some serious growth.

Be sure to read Seth’s Godin’s post on the scientific method, and don’t be afraid of a little experimentation.